Liveblogging: L. Hunter Lovins Urges Action on Sustainability at Elon University


@hlovins “There’s a lot of gas down there…but it will run out.” #EarthDay #ElonCOM110

MichelleAlf Apr 22, 8:44pm via HootSuite @hlovins “We’re going to make a transition to renewable energy; it’s how hard are we going to make it on ourselves?” #EarthDay #ElonCOM110

MichelleAlf Apr 22, 8:43pm via HootSuite @hlovins “The US is spending two billion a day on imported oil.” #EarthDay #ElonCOM110

BrianTLorello Apr 22, 8:43pm via HootSuite “Definitely made me more environmentally aware of how I live my life personally, and made me want to act on that.”- Nathan Smith #eloncom110


MichelleAlf Apr 22, 8:41pm via HootSuite @hlovins “If something is free…you don’t value it.” #EarthDay #ElonCOM110

BrianTLorello Apr 22, 8:40pm via HootSuite As a country I think we need to come together and have a conversation about “What works?” @hlovins #eloncom110 #earthday

MichelleAlf Apr 22, 8:40pm via HootSuite @hlovins “As a country we need to come together and have a conversation about what works.” #EarthDay #ElonCOM110

MichelleAlf Apr 22, 8:38pm via HootSuite @hlovins “The government’s already meddling. Let’s have the government meddle intelligently. Start locally.” #EarthDay #ElonCOM110

MichelleAlf Apr 22, 8:35pm via HootSuite @hlovins “We have to find ways to keep that carbon in the ground if we’re going to save life as we know it.” #EarthDay #ElonCOM110

BrianTLorello Apr 22, 8:34pm via HootSuite @hlovins has finished her lecture and has opened up for questions #eloncom110 #earthday

BrianTLorello Apr 22, 8:33pm via HootSuite For more questions, e-mail #eloncom110

Retweeted by MichelleAlf

PepeKarina Apr 22, 8:33pm via HootSuite Thank you @hlovins for informing us and celebrating #earthday with @elonuniversity #eloncom110

BrianTLorello Apr 22, 8:33pm via HootSuite For more questions, e-mail #eloncom110

Retweeted by EBatElon

KatieADalton Apr 22, 8:33pm via HootSuite Hunter Lovin finishes speech with a hopeful quote about making an impact @hlovin #eloncom110

PepeKarina Apr 22, 8:32pm via HootSuite Last thought: what are you gonna do that’s a little bit different? Do one thing. @hlovins #eloncom110 #earthday

Retweeted by EBatElon

Liveblogging: L. Hunter Lovins Urges Action on Sustainability at Elon University

The case for government investment in journalism, a manifesto

Dr. Michelle Ferrier is an associate professor in the School of Communications at Elon University and vice president of Journalism That Matters.

At the end of this discourse, someone will accuse me of fouling my own nest. That’s if you ever even see this commentary, printed or online in what used to be called the local newspaper.

Regardless, it will circulate. As do the words of the late Edward R. Murrow, the legendary CBS journalist, more than 50 years later that start this letter. Because if the structures of networks and media ownership and cultural representation remain the same  — if they continue unaltered – then the main of us may look up one day dazed at what has transpired and realize we have done it to ourselves.

The North Carolina General Assembly this spring is considering the rollback of a longtime requirement for some local governments that legal notices be printed in newspapers, a revenue stream for publishers totaling millions of dollars a year. States across the country, including neighboring Virginia, have been gnawing on the issue as well.

Should HB 504 become law, nine North Carolina counties and municipalities would no longer be dependent on their local publications as a vehicle for bidding out state contracts, announcing property foreclosures, or conducting in public any of several other government or legal business. The counties represented in this bill could instead post notices on their own electronic servers.

But what would be lost in the transaction? The legacy local newspaper, most likely, already facing technological disruption, the “great collapse” of revenue from classified, display and subscriptions, a product struggling to reinvent itself in our brave, new digital world.

Since 2007, more than 120 newspapers have been lost to these struggles. Many locales and communities across the United States no longer have access to fresh news and information as newspapers reduce their frequency from seven days a week to four or three or go totally online. Residents glean what they can from the news aggregators, but are more  knowledgeable about what is happening far away than what is happening in their own back yard.

But if the publishers of the local newspapers might set their lobbying teams to pause and look at the consequences of that loss beyond their own bottom lines, they would find that they are compelled to speak up now, because something much larger than newspapers themselves will be lost.

Our sense of place. Our sense of democracy. Our ability to learn and influence our unfolding narratives.

As long as we are willing to continue to allow community news, information and storytelling to die, then we complicit in our growing ignorance. The water is slowly heating, and we will warm ourselves, complacent believing that we are receiving all that we should. Until we are startled into the realization that we know too little, too late.

I do not speak on behalf of the institution – the newspaper. Or the local radio or television station. I ask that you consider news and information, that public service function keeps us informed and connected to local opportunities and talent. The community stories that give us a sense of ourselves and our place in the world. The cultural narratives that shape our reality and sometimes allow us to see – and move — beyond them.

Let us consider using those funds from legal notices to train community storytellers, much like the writers of the Works Project Administration in a nationwide media corps. Use our underemployed talent, whether fresh out of school or displaced from the profession or newer community voices, to bolster civic news and information functions. Boost open government initiatives to create even greater transparency especially in communities that have lost their newspaper watchdog functions.

As Edward R. Murrow has said:

“We are to a large extent an imitative society. If one or two or three corporations would undertake to devote just a small traction of their advertising appropriation along the lines that I have suggested, the procedure would grow by contagion; the economic burden would be bearable, and there might ensue a most exciting adventure–exposure to ideas and the bringing of reality into the homes of the nation.”

Murrow was referring to that new medium of television, back in 1958, and its growing programming diet designed to delude, amuse and insulate us. But his concerns and his solutions are as valid today, with the rise of the Internet and the loss of our civic commons.

There are some who will wring their hands and say that government shouldn’t be funding our news and information. They’ll point to the arguments over our public broadcasting. They’ll say that in this political and economic climate, it would be impossible to redirect these government monies to funding community news and information for a more informed citizenry. We need less government control, not more.

Let someone else pick up the slack, they’ll say, we don’t need newspapers now. We have the Internet.

They will ignore that government is already in our media. They will ignore history, that shows that this innovation called a free press was started with government licensing, preferential postal rates, even government-purchased printing presses in some locales. Our founders even insisted on a free press in the First Amendment to our Constitution.

They will ignore that we would not have the democracy we enjoy if we did not have a free press. They will believe that newspapers achieved their heights on their own and can figure their way out of their fast race to the bottom on their own, thank you very much.

But we’re talking about something more vital to our civic discourse than newspapers. We’re talking journalism, that vital community information function. One that serves our communities and its residents first, by whatever means necessary.

Community news and information for the people, by the people, of the people.

We must remain in conversation. We must stay informed and engaged. For we will grasp the enormity of what we have lost from journalism too late: Exposure to ideas and the bringing of reality into the homes of the nation.

“There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference,” Murrow said in 1958. I would argue that we are waging it now.

The case for government investment in journalism, a manifesto

Changing the Language of Journalism Work

So I’m here in Denver at the Journalism That Matters gathering April 3-4, 2013 around the question “What’s possible when old embodiments of journalism die and its spirit is free to take new forms?” Already our conversations today have sparked conversations and questions about
“What is journalism?” “Do we have to have a commercial model?” and “How do we create engagement that is inclusive of our diverse communities?”

We are tearing the fabric of journalism apart to look at new forms, new partnerships and new ways of measuring the impact of what we do as communicators.

One of the main challenges we’ve bumped up against already is the challenge of using old language to describe new forms. I’ve seen this same shift in higher education, where I teach in communications, as we’ve discussed our students as “customers.” When I think of my students as engaged learners, there’s not a whole lot of room to think about the “product” I’m delivering/sharing/coaching in the classroom and what students are “purchasing” as customers. . And measuring the value of that exchange is nearly nonexistent. Our language is insufficient to do more than point.

A similar conversation ensued at #jtmdenver. So does traditional, commercial journalism serve advertisers, community or someone else? What do we mean by engagement? What does a healthy media ecosystem look like?

I believe in the power of language to shape our reality. I believe words can frame the conversation/debate before we even have begun to explore all the possibilities of who we are or can be. So talking about our advertisers as our customers or our readers as audience still does not get at the nuances of how we need to be describing this new news ecology.

User-generated content does not describe engagement, people! It does not get at the participatory, creation and dissemination and conversation processes that are now in play as we find the disintermediation of legacy media that has occurred from technology, new forms and other challenges to our traditional notions.

So we need a new vocabulary for understanding the work that we do and its value to the larger communities that we serve. The beginning of that vocabulary is emerging at JTM in words such as: authenticity, collaborators, community weavers, participation, engagement. It changes in how we measure the impact of what we do from clicks, page views and subscriptions to social capital, happiness indices and the relationships that we help create from the work that we do.

If we are doing our work well…that is creating journalism that helps nurture community engagement in civic discourse, then we need a new language to describe that work. That vocabulary is emerging at #jtmdenver and throughout our Journalism That Matters conversations.

I invite you to help us shape the language that gets us to focus on what’s possible for journalism now.

Changing the Language of Journalism Work